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Andhra Pradesh is one of the 7 states considered by NDDB for establishment of oilseeds Growers' Federation Ltd. for vertical integration of oileeds production, processing & marketing. A.P. is second largest state in the country in producing oilseeds mainly Groundnut & Sunflower with a normal area of 30 Lakh Ha. and production of 25 lakh MTs.

A.P. Cooperative Oilseeds Growers' Federation Ltd., is a state level apex organisation formed in September 1980 with a financial assistance of NDDB and sponsorship of Government of A.P. The Federation has started its functions since the year 1983.

Consumer Marketing:
APOILFED has started its consumer marketing activities in the year 1988-89 in the brand name of "VIJAYA". But the actual commercial marketing has been initiated during the year 1996-97 onwards as a seperate profit centre to supply the quality edible oils to the consumers at competitive price without compromising on the quality and quantity. The sales performance of APOILFED Vijaya oils from the year 1996-97 to 2000-01 are as follows:-(Sales Graph)

At present Vijaya Oils are number one leading brand in the A.P. with the following products.

  1. Refined Sunflower oil
  2. Double Filtered Groundnut oil
  3. Refined Palmolien oil
  4. Refined Soyabean oil
  5. Double filtered coconut oil

VIJAYA oils are having a distribution net work throughout the States and also supplies are being made through Ration Shops and Raitu Bazaars. The sales of oils has gone up from 100 MTs/month during the year 1996-97 to 2000 MTs/month during the year 2000-01. Turnover of consumer oil sales has also gone up from Rs.7.00 crores to Rs.55.00 crores by the year 2000-01. In the current year, it is estimated that the sales turnover will go up to Rs.80.00 crores with the sales volume of 25000 MTs. The Federation marketing strategy of consumer oils has arrested exploitation of consumers with high retail margins by other brands and the Federation's retail selling price of edible oils has become a bench mark price for consumers to bargain with other brands. The VIJAYA Oils is now a house hold name in the State.

A.P.Cooperative Oilseeds Growers' Federation Ltd., is headed by Senior I.A.S. Officer as Managing Director and Agriculture & Cooperation - Prl. Secretary as Chairman of the Federation.
The Federation Board consists of

  1. Commissioner of Agriculture
  2. Commissioner of Horticulture
  3. Commissioner of Marketing
  4. Registrar of Cooperative Societies
  5. Representative from NDDB

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