I. Organisation Name :                                                                      Assistant Director,                                                                                                         State Information Centre
                                                                                                        Information & Public Relations Department, Rajahmundry .

II. Contact details
A) Address :                                                                                     Assistant Director,                                                                                                         State Information Centre                                                                                                         Information & Public Relations Department,                                                                                                         Sri Venkateswara Anam Kala Kendram, Rajahmundry .

B) Telephone Nos. : 0883 - 2447622

Section 4(1)(b)(i) - Particulars of Organisation functions and duties


The Department of Information and Public Relations functions to achieve its objectives and goals through dissemination and transmission of information, publicity and public relations. The Department operates its multi-media systems for effective publicity and performs a signal service in acting as a bridge between the people and the Government and creates awareness among all sections of the people on Government policies, plans and programmes intended for welfare and development.

Dissemination of Information:

The main objective of the department is basically two fold viz. informing the public about the policies and programmes of the Government on one hand and on the other keeping the Government informed of the peoples' reaction to its policies and programmes. Communication is a most vital process of socio-economic development.

The Department adopts different modes for dissemination of information and publicity activities.


  1. To publicize the activities of the Government through the mass media communication systems, the Department maintains liaison with press, AIR, Doordarshan, Films Division, Directorate of Audio Visual publicity, press Information Bureau, News Agencies, private T.V. Channels, Department's Electronic News coverage as well as conducting of press tours, preparation and issuing of Advertisements, organizing of Exhibitions, song and Drama programmes, photographic services and exhibitions Films besides bringing out publications like posters, brochures, booklets, A.P. Journal, Maintaining Media Information Monitoring system, Research and Reference conducting training community Radio and Television, Installation of public Addresses system and A.V.Equipment, Electronic News Recording and Analysis, maintaining website etc.,
  2. Winning social acceptance for new legislation's enacted.
  3. Keeping the people informed about the policies, schemes and programmes of the Government.
  4. Eradicating social evils like untouchables, dowry, jogini, Bonded labour, child labour, banamati, etc,,

4(1)(b)(ii) - the powers and duties of its officers and employees.

Assistant Director

1. Maintain cordial relation with press in dissemination of Government Development activities.

Collect feed back reporters, success stories, and feature articles. Rejoinders, press conferences and submit them to government.


Control and supervising of state information centre.


Arrange P.A system and film shows and coverage of tape recording of V.V.I.P.S


Typing, Administration and office establishment works.

4(1)(b)(iii) - the procedure followed in the decision making process, including channels of supervision and accountability

The procedure prescribed in the District Office Manual is being followed. The currents are received in Tapal section. On receipt of the same the tapal clerk gives Tapal Number and keep all tapal papers in a separate Tapal Book and send it to the officers concerned. On perusal of Tapal by the concerned officers, send back to the concerned sections. The concerned Junior Asst. make an entry in the personal register and put up the same in the shape of a file with relevant extracts of Acts and Rules and submit the file to the concerned Assistant Director. The officer scrutinizes the file and transmit the same for necessary action to the Director/commissioner through the concerned Deputy Director as the case may be wherever necessary, the files will be circulated to the DIPR/CIPR for orders. Some times, the Joint Director/C.I.E/Addl. Director initiates the file and obtains orders of DIPR/CIPR in case of urgency. All the files relating to financial matters are sent to the Accounts section (the staff and officers are drafted from the Directorate of Treasuries and Accounts) for remarks before issuing of the final orders by the commissioner.

4(1)(b)(iv) - the norms set by it for the discharge of its functions:

The norms set by District office manual are being followed for the discharge of functions.

1. Release of press notes to press, intimations about press conferences etc., - same day

4(1)(b)(v) - the rules, regulations, instructions, manuals and records, held by it or under its control or used by its employees for discharging its functions.

While discharging the functions, the Department follows the Rules and orders of Government issued from time to time on the subject, which are enunciated under the following books:

Fundamental Rules

  1. A.P. Financial code
  2. A.P.Treasury code
  3. A.P.Budget Manual
  4. A.P.Accounts code
  5. A.P.State & Subordinate Service Rules
  6. A.P.Information service Rules (G.O.Ms.No.261, GA (I&PR) Dept.dt.6.5.92.
  7. A.P. Information subordinate service Rules (G.O.Ms.No.339 GA (I&PR) Dept dt.22.6.92.)
  8. A.P.Ministerial service Rules
  9. A.P.General subordinate service Rules
  10. A.P.Last Grade Service Rules
  11. A.P.Civil services (CCA) Rules
  12. Acfrediation Rules (G.O.Ms.No.176, GA (I&PR) Dept. dt. 7.4.1999)
  13. Advertisements (G.O.Ms.No37, GA (I&PR) Dept, dt 22.1.1994 & G.O.Ms.No.431 GA (I&PR) Dept dt.23.7.84
  14. Entertainment Tax exemption G.O
  15. Pratibha Rajiv Puraskar Awards.
  16. /G.O.Ms.No.148 Fin & Planning (FW.Admn.I .TFR) Dept dt.21.10.2000.
  17. Welfare Fund Rules (G.O.Msx.No.1 , G.A ( I&PR) Dept. dt. 1.1.8

4(1)(b)(vi) - a statement of the categories of documents that are held by it or under its control.

1. Govt. orders 2. Memorandum 3. Circular Memos 4. Appointment orders etc.,

4(1)(b)(vii) - The particulars of any arrangement that exists for consultation with, or representation by the members of the public in relation to the formulation of its policy or implementation thereof.

The following committees constituted by the Government will be consulted for the formulation of policy nd implementation.

  1. District Media Accreditation committee
  2. Awards committee
  3. Awards committee.

4(1)(b)(viii) - a Statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for plublic.

The following committees appointed by the CIPR shall make recommendations:

  1. Sri K. Rama Mohana Rao, Asst. Director(I/C) 9949351569 (O) 2447622
  2. G. Hemalatha, Li.Gr.I 2447622
  3. Md. Vilayathali, P.A 2447622
  4. D.V.Subrahmanyam, Jr.Asst.typist 2447626

4(1)(b)(xi) - the budget allocated to each of its agency, indicating the particulars of all plans, proposed expenditures and reports on disbursements made.

The Government allocates budget to the Department under plan and Non-plan schemes The commissioner (HOD) allocates budget to the filed offices and different sections of the Commissionerate as per requirement.

4(1)(b)(xii) - the manner of execution of subsidy programmes, including the amounts allocated and the details of beneficiaries of such programmes.

No such programmes

4(1)(b)(xiii) - particulars of recipients of concessions, permits or authorizations granted by it.

The Accredited Journalists are provided the following concessions.

  1. To travel in Rail (50% concession)
  2. 1/3 rd concession in A.P.S.R.T.C Buses
  3. Concession on import duty on photo equipment
  4. The journalists, who are in dire need and distress are provided financial assistance from Welfare Fund.
  5. Accommodation to journalists in A.P. Bhavan, New Delhi
  6. Grant-in-Aid to press clubs.

4(1)(b)(xv) - the particulars of facilities available to citizens for obtainbing information, including the working hours of a library or reading room, if maintained for public use.

Visitors with any problems are welcome between 3 PM and 5 PM on all working days to meet any of the designated officials.

The A.P.State Information centre, located in Anam Kalakendra, Rajahmundry functions from 8.30 AM to 7 PM on all working days.

4(1)(xvi) - the names, designations and other particulars of the public information officers:

  1. Sri K. Ram Mohan Rao, Assistant Director, (I/C): Public Information officer
  2. Sri D.V.Subrahmanyam, Jr.Asst.-cum-Typist Asst. Public Information officer
  3. Smt. L. Swarnalatha, RDD , ZONE-II, Vijayawada : 1st Appellate Authority

4(1)(b)(xvii) - such other information as may be prescribed and thereafter update these publications every year.

  1. Feedback reports
  2. Success stories.